Meilleures pratiques

6 Ways to Make Employees Fill in Your Surveys

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Employee surveys are key tools for any business. They can measure the mood in a company, allow employees to give input and see how an employer is doing on certain issues.

To make employee surveys work, however, you need a sufficient amount of employees filling them in. Having high degrees of non-response can cause your survey to be less reliable and can cause biases to arise.

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Quelles sont mes responsabilités relatif au RGPD pour des enquêtes ?

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En conséquence du RGPD (ou GDPR en anglais), de plus en plus de nos utilisateurs nous demandent ce qu’ils doivent faire pour se mettre en règle. Si vous travaillez avec des données personnelles de personnes qui sont situées dans l’UE ou vous êtes établi ou vous avez des activités dans l’UE, il y a un nombre de choses qu’il faut prendre en compte. Dans cet article nous essayons vous aider.
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5 Easy Ways to Fight Online Survey Fatigue

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More and more companies ask their customers for feedback nowadays. We at CheckMarket think that the increase of customer-centricity is great, but unfortunately there’s not only good news attached to it. People are getting a bit tired of filling in surveys, because they simply receive lots and lots of invitations on a regular basis. Survey fatigue is coming to the surface. Since getting valuable feedback is essential, how do you make people open your invitations? These 5 tips will help you get your feedback requests clicked on more easily.

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Check-list pour une enquête géniale

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Créer une enquête est facile, mais créer une enquête qui vous permettra d’acquérir des indications précieuses, c’est une autre histoire. Les types de question, la distribution, tester… Il faut garder beaucoup de choses à l’esprit. Heureusement, nous avons créé une check-list très utile qui vous guidera au cours du processus d’une enquête entière.

Maintenant c’est à vous ! Suivez les étapes, cochez-les et créez une enquête géniale.

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In app surveys, finally learn who your users are

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App builders often do not know a lot about their users. They have all kinds of behavioral data, such as how often the app is opened, how long the user spends, …

But they don’t have demographics (age, gender, …) and very little feedback about the user’s experiences or grievances. It is possible to conduct a survey in app, without sending their user away to the browser.

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The art and science of writing survey questions – do’s and dont’s

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Probably the hardest part of surveying is coming up with the right questions and finding the right words to do so. What you ask is a matter of understanding the psychology of your target audience. Wording your questions is a different matter. It requires talent, skills and practice (and lots of it). So let’s share the knowledge and give you some tips and best practices to help you write better survey questions which in turn will improve survey response rates significantly. 

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Customer survey design and the impact on brand equity

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A great customer survey acts as a conversation starter between a brand and its (potential) customers. Its main goal is to deliver great customer insights but just like more traditional corporate communication channels it also serves brand equity. Furthermore, a branded survey drives response rates and makes for more reliable results. This article will explore in detail some essential customer survey design aspects to leverage your survey.

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Use a customer survey to increase customer loyalty

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How good is your company at helping customers solve their problems quickly and easily? That’s, essentially, the question a customer service survey is set to answer. So how do you go about setting up a customer service questionnaire? What are the best practices? Which questions do you need to ask? And, more importantly, how to follow up on the incoming data? The key is to come up with a system that allows you to easily monitor and implement customer feedback into your services. Time to increase customer loyalty. We’ll tell you how to achieve this …

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Sending out a better survey email invitation? 5 best practices to increase response rate  

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One of the biggest benefits of sending out a survey email invitation is scope – you’re just one click away from gaining an insight into your entire customer base! This presupposes, however, that your respondents actually read and click your email. And there’s the rub … The average response rate for surveys sent via email is around 10-15 percent. Boosting that number should be any market researcher’s goal. And here’s how …
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4 tips to get everyone involved in your Net Promoter Score Program: Webinar

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As we all know, just measuring Net Promoter ScoreSM is not enough. The true goal of an Net Promoter Score program is to raise customer satisfaction which requires getting everyone in your organization involved. Just because the upper echelons of management decide that NPS is important, doesn’t automatically make it so for everybody.

Today, we give you 4 concrete tips you can apply immediately.

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4 stages of Net Promoter Score (NPS)

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Many realize the strengths of Net Promoter ScoreSM but few exploit the full potential of NPS® in an automated feedback program. In this blog we will go in depth on how to get NPS to the next level and effectively set up an automated feedback loop. We illustrate this with the ‘the 4 stages of Net Promoter Score’. Starting from inviting your customers to a classic customer satisfaction survey going to integrating the Net Promoter Score approach as an early churn detection and prevention mechanism into your Business Intelligence Software.
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Net Promoter Score (NPS): Advanced Workflow Webinar

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We all know Net Promoter ScoreSM but how do you get it to the next level? How can you effectively set up a feedback program? To give an in-depth answer on these questions, we hosted a webinar on May 22nd: Net Promoter Score: Advanced Workflow.

Alexander quickly touched on the basics of Net Promoter Score explaining why NPS® is gaining more and more popularity. He shared some insights into the calculation of NPS. These insights showed the best improvement techniques such as: what group (detractors, passives, promoters) should you focus on to improve your NPS score, how can you involve everybody in your organization and how does the power of the customer influence the Net Promoter Score.

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Pitfalls of “don’t know/no opinion” answer options in surveys

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In this new blog article we dig deeper into the use of the “don’t know” and “no opinion” (“DK/NO”) answer options in closed questions. After all, there is some debate in the scientific literature on whether to include or omit them. After extensively discussing the pros and cons of adding/omitting these answer options, we will provide you with some recommendations on how to deal with these answer options.

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CheckMarket makes SSL encryption the default

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Our users have always had the option of using Secure Sockets Layer (SSL) to create a secure encrypted connection between their computer and CheckMarket. If it is now turned on by default for all users and all surveys.

What is SSL (or HTTPS)?

SSL verifies the identity of a company (CheckMarket) over the internet with a certificate authority. If everything checks out, CheckMarket and your computer establish an initial connection called a handshake. During the handshake the connection will determine which kind of encryption or scrambling it will use. The agreement created during the handshake is used to set up a secure connection between CheckMarket and your computer, called a Secure Socket Layer (SSL). Now the connection between CheckMarket and your computer is secure, and not at risk from third party infiltration.

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Net Promoter Score (NPS) – Everything you need to know in 14 slides.

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We often receive questions from our visitors and customers about Net Promoter ScoreSM (NPS®). Our NPS article was already viewed more than 50,000 times. We decided to make it even easier to understand Net Promoter Score (NPS) by making a clear presentation explaining all the basics of NPS in 14 slides.

In the Net Promoter Score presentation we cover all the frequently asked questions about Net Promoter Score. We start off with “What is the Net Promoter Score?”. The Net Promoter Score formula answers “How to calculate NPS?”. “Why use NPS?” is answered in four lines and subsequently we tell you the answer of “What is a good NPS for you?”. When you understand the basics, you want to know how to improve Net Promoter Score. We covered it. We also added some critical remarks to help you fully understand the purpose of NPS. Finally, you can view the whole NPS-package in one conclusion slide supported by a clear flowchart how to organize your follow up. View our Net Promoter Score presentation below.

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Build custom dashboards

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An important phase of the research process is the presentation of results. One of the more engaging ways to present research results is through online dashboards. A dashboard provides a summary of the most important results or findings related to a particular subject in a visual way, arranged on a single web page.

Dashboards can be connected to live data that is automatically updated in real-time with results coming from one or more survey projects. So you are able to visualize and share key information, whenever you want and quicker than ever. A dashboard is easy to access via internet or intranet.

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How to embed a survey in a mobile app

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Mobile app usage has exploded in the last few years. Just like their website counterparts, app makers need feedback from their users.
While there are great systems for tracking how your app is used, connecting that info to who those users are and finding out what their motivations are, is what surveys do well.

But how? You could reinvent the wheel and write custom code to get the answers or use CheckMarket’s powerful survey tool to generate a survey and then embed the survey in your app. Using the same kind of code you would use to request a review for the app store, ask users to fill in a survey. Since the survey is coming from our servers, you can change the questions without updating your app!

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Give real-time feedback to respondents

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The concept of “gamification” and “market research” has been gaining traction for several years. You can use gaming techniques to improve the quality of feedback from online research.

When you create a survey you want respondents to fill in your entire survey and to answer the questions correctly. Research shows that the more you engage with the respondent and the more respondents enjoy the experience, the better the quantity and quality of feedback.

Giving real-time feedback to respondents is one of the techniques you can use in your survey. Once your respondents answers a question, you show the overall results in the next screen. This allows him to see what other think or to compare his answers with others.

An example shows you how it works:

By showing this feedback, your respondent is challenged to continue the survey as he will be getting more feedback throughout the survey.

How can you set this up with the CheckMarket survey tool?

It is easy, you only have to use some default features from our survey tool.

  1. Sign in to CheckMarket.
  2. Go to the Surveys tab.
  3. Open your survey.
  4. Click on Analyze, and then on Report with charts.
  5. If necessary, set filters to include or exclude responses from certain respondents. The results will be refreshed. Only the responses are shown that match the selected criteria.
  6. Go to the chart you want to use in your dashboard.
  1. Click on on the right side above the question, and then on Share / Embed.
  1. Copy the snippet of html code under Embed
  2. Return to the question editor. Create a new page and insert a question with question type Text/media.
  3. Insert the intro text and then click the source code icon <>.
  1. Paste the snippet in the code of your question.
  1. Admire the result
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Mediafin changes strategy based on a survey among 16K readers

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Mediafin and Trustmedia, the publisher and the media sales house of the Belgian financial newspapers De Tijd and L’Echo presented their new strategy, Trust 3.0.
The new commercial approach is in a nutshell, “from paper to pixel”.
To gain insights for their new strategy, they organized the Digital Newspaper Survey via the CheckMarket platform. This study asked more than 16.000 readers about their media usage (paper, pc, smartphone, and tablet).

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How to deal with sensitive topics in a survey?

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Suppose you are the Employee Satisfaction Manager at a European multinational and you would like to conduct an employee satisfaction survey. More precisely, as you have heavily invested into an equal opportunities policy in the past year, you would like to find out if your investment is starting to pay off. In other words, if there are any differences in satisfaction between socio-demographic minority and majority groups. As a result, in order to be able to study this, you have to identify your minority groups. Consequently you have to ask your respondents/employees about some potentially sensitive topics such as sexual orientation, religious beliefs, … In other situations, subjects such as political preferences, income, various attitudes and behaviours, etc. are also considered to be sensitive issues.

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Manage the follow-up of dissatisfied respondents

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In this day and age of social media, where unhappy customers tell the world about their bad customer experience with a click, it is imperative to quickly and efficiently handle complaints and negative responses from surveys.

When we introduced real-time alerts in 2011, we had no idea how popular it would become. Now, a lot of best practice has surfaced and one of these is how to manage, track and report the follow-up of alerts.

Let’s take a look at a structured follow-up method, using CheckMarket’s platform itself.

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3 market research trends from The Hague

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Early February the Marketing & Information Event (MIE) 2012 took place in The Hague.

During these two days, inspiring speakers and workshops gave an overview of the latest trends and developments in the field of market research.

The 2300 visitors had more than 90 workshops to choose from. CheckMarket was there too. For those of you who did not attend the event itself, we would like to share what we have learned. We selected three trends.

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Evitez que votre invitation par courrier électronique ne file tout droit à la poubelle

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Nos collaborateurs du service d’assistance entendent quelquefois des clients dire qu’ils craignent que leur invitation par courrier électronique n’arrive pas ou arrive sous une forme étrange chez le répondant. CheckMarket met tout en œuvre pour que toutes les invitations aboutissent bien dans la boîte de réception électronique de vos panélistes, mais dans un monde où le courrier électronique se fait toujours plus agressif, la crainte de voir les invitations ne pas arriver n’est pas toujours dénuée de fondement.

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