Meilleures pratiques

Why Video Insights Are Key to the Future of Market Research

Market research is changing as we know it. Qualitative research, while acknowledged by researchers and companies as a useful way to extract rich insights, was also known for its many limitations–including its lack of scalability. Collecting qualitative data used to be a long, complex and non-automatable process that required a lot of manual effort. But recent technological advancements have changed all that, with a boost from the pandemic.
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Sampling Bias: What It Is and 3 Ways to Avoid It

The goal of any research study is to learn more about your audience by gathering accurate data that represents a population as a whole. This can only be achieved through a fair and balanced presentation of the study’s sample responses. Unfortunately, many studies are negatively impacted by various forms of bias. These biases produce distorted results and lead to incorrect conclusions. To ensure results are honest and accurate, researchers must understand what sampling bias is and how to avoid it.
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What is Response Bias and How Can You Avoid It?

Market researchers must be aware of any potential threats to the validity of their study. Response bias is a common factor – it can skew the results of your study, and send your marketing team down the wrong path. An ineffective marketing campaign means time and money wasted, not to mention having to start back at square one.
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Systematic Sampling Method: Definition and 7 Pros & Cons

Organizations worldwide use surveys to gain insight into how their business is perceived by others and how it’s performing overall. The United States Census Bureau alone conducts more than 130 surveys a year to ensure communities are receiving the resources and services they need to thrive. When gathering feedback, sampling can simplify the process by providing data on a subset of your audience. This allows you to make inferences about the population as a whole. Systematic sampling is an effective way to gain input for market research, clinical studies, political polling, and more.
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How Timing Affects Survey Responses (and How to Take Advantage of It)

We’re currently living in the attention economy. Everywhere we turn as consumers, things are fighting for our attention. Colorful apps on our phones hit us with regular buzz notifications, enticing us back to their platform. Late-night talk show hosts, backed up by a jazzy band, give us a glimpse into what glitzy celebrities are really like. And how could you forget the many on-demand streaming services full of addictive series designed to hook us?
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4 tips to get everyone involved in your Net Promoter Score Program: Webinar

As we all know, just measuring Net Promoter ScoreSM is not enough. The true goal of an Net Promoter Score program is to raise customer satisfaction which requires getting everyone in your organization involved. Just because the upper echelons of management decide that NPS is important, doesn’t automatically make it so for everybody.

Today, we give you 4 concrete tips you can apply immediately.

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6 Ways to Make Employees Fill in Your Surveys

Employee surveys are key tools for any business. They can measure the mood in a company, allow employees to give input and see how an employer is doing on certain issues.

To make employee surveys work, however, you need a sufficient amount of employees filling them in. Having high degrees of non-response can cause your survey to be less reliable and can cause biases to arise.

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Quelles sont mes responsabilités relatif au RGPD pour des enquêtes ?

En conséquence du RGPD (ou GDPR en anglais), de plus en plus de nos utilisateurs nous demandent ce qu’ils doivent faire pour se mettre en règle. Si vous travaillez avec des données personnelles de personnes qui sont situées dans l’UE ou vous êtes établi ou vous avez des activités dans l’UE, il y a un nombre de choses qu’il faut prendre en compte. Dans cet article nous essayons vous aider.
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Survey Contacts Simplified!

Surveys have changed a lot in the last fifteen years. For instance, customer satisfaction has gone from a long once-a-year survey to short continuous longitudinal surveys spread across the customer journey. CheckMarket has evolved too, introducing new features and best practices along the way.

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5 Easy Ways to Fight Online Survey Fatigue

More and more companies ask their customers for feedback nowadays. We at CheckMarket think that the increase of customer-centricity is great, but unfortunately there’s not only good news attached to it. People are getting a bit tired of filling in surveys, because they simply receive lots and lots of invitations on a regular basis. Survey fatigue is coming to the surface. Since getting valuable feedback is essential, how do you make people open your invitations? These 5 tips will help you get your feedback requests clicked on more easily.

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