When starting a business, or fighting to keep one alive, market research is crucial. When done correctly, it gives valuable insights that help connect you with your customer base. With some time and effort, you can determine what your customers need, value, and love in a business.
But where do you go to do market research? In other words, how do you build a target audience from whom you can gather insights? In this post, we discuss the widely-employed purposive sampling method – including what it is, why it works, and you can use it to build a target audience and start gathering insights today.