A panel is a targeted segment of the population that researchers want to collect information from.
Maybe you’d like to distribute your survey to males aged 18-55 in the United States who own a car, or perhaps you want to target female residents of the United Kingdom who work in the Information Technology industry.
In most cases, researchers do not have a contact list containing people who meet these key targeting criteria, so they will look to a third-party panel vendor to help them find the specific audience they are looking for.
We’ve taken this very manual process and provided a simple interface within CheckMarket for you to select the audience you want to target, distribute your survey to that audience, and place your order for a panel – all from directly within your survey creation flow.
If you plan to conduct a study, you often need to do so in a timely manner – and you need to stay within your research budget.
The standard process for requesting a panel involves back-and-forth communication with the vendor, and can lead to long delays before you receive a quote, let alone launch your survey.
Introducing a self-service way to request a panel from a third party vendor ensures that you’ll be able to remove any intermediaries and accomplish your research goals quickly – and with complete price transparency.
To learn more about exactly how you can request panels directly within CheckMarket, check out our handy knowledgebase article. Happy researching!