We’re thrilled to announce some significant updates to CheckMarket, including enhanced display logic and new, easy ways to randomize answer choices in your surveys.
Here’s just a few of the goodies you can look forward to when you next log in:
Simplified user experience for adding display logic to questions and answer choices
Powerful new display logic options to choose from
New answer choice randomization & anchoring options
Ease of use improvements for survey creation
Simplified user experience for adding display logic to surveys
Previously, to implement display logic for questions and answer choices, you needed to use the CheckMarket Scripting Language (CSL). CSL is a very powerful tool, and is extremely useful for setting up more advanced and complex display logic. However, we recognize that in some cases, you may not have the time or resources to reap the benefits from CSL.
So, to supplement our CSL offering, we’ve introduced an additional ‘point-and-click’ interface which makes it much easier to set up and configure your question-level and answer-choice-level display logic. Learn more in our knowledgebase articles here and here.
Powerful new display logic options to choose from
In addition to creating a more user-friendly way to set up display logic for questions and answer choices, we’ve introduced new options that will be available to select in each of the display logic dropdowns – at the page level, question level, and answer choice level.
Previously, the options offered within the page display logic dropdowns were limited to single-select options, such as “is,” “is not,” “is empty,” “is not empty,” etc.
We’ve introduced six new options, including four multi-select options, which will allow you to select multiple data points within one single condition, providing additional flexibility:
Is one of(multi-select)
Is not any of(multi-select)
Contains all of (multi-select)
Does not contain all of (multi-select)
Is greater than or equal to
Is less than or equal to
New answer choice display order & randomization options
An essential aspect of market research involves randomizing your survey to ensure that any bias is eliminated across survey participants, thereby improving the data quality of your survey results.
With this release, we’ve introduced new ways to randomize the order in which each question’s answer choices are displayed, from simpler use cases to advanced randomization – including flip choices, displaying random subsets, anchoring the position of certain answer choices, and more. Learn more about the new answer choice order options available to you in our dedicated knowledgebase article.
Ease-of-use improvements for survey creation
Finally, with this release we’ve made a couple of smaller improvements to survey creation.
Copy a page of questions
You can now copy an entire page of questions from another survey. This will ensure you don’t have to copy one question at a time, which will save time when building surveys. Read our knowledgebase article to learn more.
Viewing the entire question text when copying a question
When copying a question from another survey, you can now see the entire question text rather than a truncated version of it, making it easier to identify.
We hope you’re as excited about the new improvements to CheckMarket as we are. Dive into CheckMarket now to try out the new functionality for yourself.
Alternatively, if you’re not already using CheckMarket, what are you waiting for?
CheckMarket offers a friendly, modern platform that focuses on engaging an audience and bringing in comprehensive and actionable feedback.
We’re thrilled to announce CheckMarket’s new integrated panel tool, available for customers on Professional and Advanced plans. We’ve partnered with one of our trusted panel vendors, Prodege, so that you can now instantly purchase custom panels directly within CheckMarket.
Every successful business has one thing in common: they know their market. After all, without a strong consumer base and demand for products and services, a business won’t last long in a highly competitive, ever-changing market.
Surveys are a highly effective way to gain valuable insight into your customers’ needs and expectations. Data can help you understand your audience and create custom messaging that resonates with them. This also enables you to provide a positive customer experience, which can benefit your business in several ways. To gain the insight required to for effective marketing campaigns, you should first learn what quota sampling is and how you can incorporate it into your research efforts.
Consumer insight is essential to creating an effective marketing plan and business strategy. Market segmentation can help you learn a great deal about your audience. Dividing people into categories helps you gain a better understanding of their needs and reveals how your products can solve their problems.
When starting a business, or fighting to keep one alive, market research is crucial. When done correctly, it gives valuable insights that help connect you with your customer base. With some time and effort, you can determine what your customers need, value, and love in a business.
Market research is changing as we know it. Qualitative research, while acknowledged by researchers and companies as a useful way to extract rich insights, was also known for its many limitations–including its lack of scalability. Collecting qualitative data used to be a long, complex and non-automatable process that required a lot of manual effort. But recent technological advancements have changed all that, with a boost from the pandemic.
Market research is key to understanding your customers, your market, and your industry. Interpreting relevant data is key to unlocking the long-term success of your organization. However, the way data is captured and recorded is rapidly changing.
The goal of any research study is to learn more about your audience by gathering accurate data that represents a population as a whole. This can only be achieved through a fair and balanced presentation of the study’s sample responses. Unfortunately, many studies are negatively impacted by various forms of bias. These biases produce distorted results and lead to incorrect conclusions. To ensure results are honest and accurate, researchers must understand what sampling bias is and how to avoid it.
Market researchers must be aware of any potential threats to the validity of their study. Response bias is a common factor – it can skew the results of your study, and send your marketing team down the wrong path. An ineffective marketing campaign means time and money wasted, not to mention having to start back at square one.
Solid market research is the keystone for launching a successful marketing campaign. Before you begin, you need to learn the basics of the most cost-effective and popular research method out there: convenience sampling. Read on to determine if this popular sampling strategy is right for you.
We are excited to announce the new Conjoint feature in CheckMarket! With Conjoint, you can now have an even deeper understanding of consumer preferences across varying marketing and product research use cases.
Whether your objective is to prioritize product features or functionality, or to understand how various messaging and product claims resonate with a target audience, you can now enable these objectives and beyond within CheckMarket.
Organizations worldwide use surveys to gain insight into how their business is perceived by others and how it’s performing overall. The United States Census Bureau alone conducts more than 130 surveys a year to ensure communities are receiving the resources and services they need to thrive. When gathering feedback, sampling can simplify the process by providing data on a subset of your audience. This allows you to make inferences about the population as a whole. Systematic sampling is an effective way to gain input for market research, clinical studies, political polling, and more.
Providing a positive customer experience is essential to business success. After all, a consistently positive experience earns the brand loyalty of 65% of consumers. To ensure you’re delivering the best experience possible, you must gather customer feedback.
Research is the lifeblood of any business. Research helps with everything from creating strategies to making decisions. It is indispensable in both small businesses and big corporations, so it is not surprising that most businesses these days are conducting research to see how they can improve their business.
Forecasts show that U.S. consumers are on track to spend $933.30 billion on ecommerce in 2021, a 17.9% year-over-year increase. And, by 2025, the percentage of ecommerce sales is expected to be 23.6% of total sales. Compared to a mere 11.0% in 2019, it’s fair to say the future is looking bright for ecommerce.
We’re currently living in the attention economy. Everywhere we turn as consumers, things are fighting for our attention. Colorful apps on our phones hit us with regular buzz notifications, enticing us back to their platform. Late-night talk show hosts, backed up by a jazzy band, give us a glimpse into what glitzy celebrities are really like. And how could you forget the many on-demand streaming services full of addictive series designed to hook us?
The times, they are a-changin’. Thing is, they are changing more quickly than ever before—rapidly rendering consumer research obsolete. So how can you not only keep up, but stay one step ahead of the game? By adopting agile market research methodologies.