Études de marché

How Timing Affects Survey Responses (and How to Take Advantage of It)

We’re currently living in the attention economy. Everywhere we turn as consumers, things are fighting for our attention. Colorful apps on our phones hit us with regular buzz notifications, enticing us back to their platform. Late-night talk show hosts, backed up by a jazzy band, give us a glimpse into what glitzy celebrities are really like. And how could you forget the many on-demand streaming services full of addictive series designed to hook us?
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Product Update: MaxDiff Analysis Now Available Within CheckMarket

We’re thrilled to announce CheckMarket’s new MaxDiff feature! From today, you’ll see the new MaxDiff question type and reporting functionality within CheckMarket.

With MaxDiff, you can now better understand consumer preferences across various use cases. Whether your objective is to prioritize product features or to get clarity on how different messages resonate with the market, MaxDiff is a precise and proven method for extracting exactly what’s important for your audience.

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4 tips to get everyone involved in your Net Promoter Score Program: Webinar

As we all know, just measuring Net Promoter ScoreSM is not enough. The true goal of an Net Promoter Score program is to raise customer satisfaction which requires getting everyone in your organization involved. Just because the upper echelons of management decide that NPS is important, doesn’t automatically make it so for everybody.

Today, we give you 4 concrete tips you can apply immediately.

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How to Discover Hidden Gems in Your Data Using Factor & Cluster Analysis

You know that feeling when you already looked at your data from all angles? You separated it based on gender, age, socioeconomic status and even location, but you still think there is more to discover? Factor and cluster analysis help you discover patterns in your dataset that go beyond simply splitting it up according to demographics, and in this blogpost we will explain how to best use both of them.

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6 Ways to Make Employees Fill in Your Surveys

Employee surveys are key tools for any business. They can measure the mood in a company, allow employees to give input and see how an employer is doing on certain issues.

To make employee surveys work, however, you need a sufficient amount of employees filling them in. Having high degrees of non-response can cause your survey to be less reliable and can cause biases to arise.

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How Startups like Airbnb Measure Customer Satisfaction

“The ability to learn faster from customers is the essential competitive advantage that startups must possess”, wrote Eric Ries in his book The Lean Startup, the unofficial bible of the startup movement. Measuring customer feedback is extremely important to startups, and in this blogpost we will show you how three of them (TransferWise, Uber and Airbnb) do it.

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Quelles sont mes responsabilités relatif au RGPD pour des enquêtes ?

En conséquence du RGPD (ou GDPR en anglais), de plus en plus de nos utilisateurs nous demandent ce qu’ils doivent faire pour se mettre en règle. Si vous travaillez avec des données personnelles de personnes qui sont situées dans l’UE ou vous êtes établi ou vous avez des activités dans l’UE, il y a un nombre de choses qu’il faut prendre en compte. Dans cet article nous essayons vous aider.
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Survey Contacts Simplified!

Surveys have changed a lot in the last fifteen years. For instance, customer satisfaction has gone from a long once-a-year survey to short continuous longitudinal surveys spread across the customer journey. CheckMarket has evolved too, introducing new features and best practices along the way.

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Why buying NPS benchmarks is a bad idea

How does our Net Promoter Score compare to the scores of our competitors? It seems like a natural question. Why shouldn’t we benchmark our NPS against others? Because it’s not about the number! 

It’s about using an NPS system to improve your own internal processes and become a more customer centric organization.

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Check-list pour une enquête géniale

Créer une enquête est facile, mais créer une enquête qui vous permettra d’acquérir des indications précieuses, c’est une autre histoire. Les types de question, la distribution, tester… Il faut garder beaucoup de choses à l’esprit. Heureusement, nous avons créé une check-list très utile qui vous guidera au cours du processus d’une enquête entière.

Maintenant c’est à vous ! Suivez les étapes, cochez-les et créez une enquête géniale.

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In app surveys, finally learn who your users are

App builders often do not know a lot about their users. They have all kinds of behavioral data, such as how often the app is opened, how long the user spends, …

But they don’t have demographics (age, gender, …) and very little feedback about the user’s experiences or grievances. It is possible to conduct a survey in app, without sending their user away to the browser.

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Internal customer satisfaction: how to use surveys to measure and improve internal processes

Regarding your employees, distributors, vendors or departments as internal customers adds a whole new perspective to business management. Improving internal customer satisfaction will eventually result in a more efficient production process, better service and ultimately lead to more satisfied external customers. Measuring internal customer satisfaction can be done in a couple of ways but surveys prove to be the most effective.
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Measuring customer satisfaction? Ask the right questions!

If you want to gain an insight into your customer satisfaction level, a survey is what your need. But which questions do you absolutely need to ask in order to effectively measure such a vague concept as customer satisfaction? There are roughly 4 categories of questions that will help you effectively measure customer satisfaction: customer loyalty, overall satisfaction, perceived attribution of quality and intentions to repurchase. Let’s have a closer look at these customer satisfaction survey questions.

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Net Promoter Score (NPS): Advanced Workflow Webinar

We all know Net Promoter ScoreSM but how do you get it to the next level? How can you effectively set up a feedback program? To give an in-depth answer on these questions, we hosted a webinar on May 22nd: Net Promoter Score: Advanced Workflow.

Alexander quickly touched on the basics of Net Promoter Score explaining why NPS® is gaining more and more popularity. He shared some insights into the calculation of NPS. These insights showed the best improvement techniques such as: what group (detractors, passives, promoters) should you focus on to improve your NPS score, how can you involve everybody in your organization and how does the power of the customer influence the Net Promoter Score.

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4 stages of Net Promoter Score (NPS)

Many realize the strengths of Net Promoter ScoreSM but few exploit the full potential of NPS® in an automated feedback program. In this blog we will go in depth on how to get NPS to the next level and effectively set up an automated feedback loop. We illustrate this with the ‘the 4 stages of Net Promoter Score’. Starting from inviting your customers to a classic customer satisfaction survey going to integrating the Net Promoter Score approach as an early churn detection and prevention mechanism into your Business Intelligence Software.
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Pitfalls of “don’t know/no opinion” answer options in surveys

In this new blog article we dig deeper into the use of the “don’t know” and “no opinion” (“DK/NO”) answer options in closed questions. After all, there is some debate in the scientific literature on whether to include or omit them. After extensively discussing the pros and cons of adding/omitting these answer options, we will provide you with some recommendations on how to deal with these answer options.

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