Forecasts show that U.S. consumers are on track to spend $933.30 billion on ecommerce in 2021, a 17.9% year-over-year increase. And, by 2025, the percentage of ecommerce sales is expected to be 23.6% of total sales. Compared to a mere 11.0% in 2019, it’s fair to say the future is looking bright for ecommerce.
As sales increase, so does the competition as more and more businesses are shifting to an online presence – especially after brick-and-mortar companies took a serious hit during COVID lockdowns.
How are you going to compete?
While there’s not one simple answer (because everyone would be doing it already), one of the best ways to stand apart is to know your brand inside and out – everything from brand awareness, to customer demographics, to product feedback, to website design, and more.
You might have already guessed where we’re going with this. In order to fully understand the strengths and weaknesses of your ecommerce business, you need to collect and respond to feedback from the customers who are buying and using your products.