One of the reasons people avoid using open-ended questions is because they take much more time to analyze. Word clouds can give you a first impression of the main categories, but at CheckMarket we go a step further. Our tool includes a text analysis feature that will make it a lot easier and faster to analyze & report the open answers. With tags, you can group certain answers efficiently together and create clear charts to show how the categories stack up. This makes reporting open questions easy and understandable for everyone.
Additionally, it is also possible to apply sentiment to your keywords. With sentiments you can discover the key indicators of satisfaction & dissatisfaction. For each keyword, a chart shows the percentages of positive, neutral and negative comments.
You can also use the automatic tagging to categorize open-ended questions as they come in. This is especially useful for long running surveys. Auto-tagging is a process of automatically applying tags to open answers based on (a combination of) keywords, in near real-time. Auto-tagging can do the heavy lifting for you, so you can spend more time turning those insights into action.