Études de marché

  1. home
  2. blog
  3. Études de marché
What is Quota Sampling and How Can You Take Advantage of It?

What is Quota Sampling and How Can You Take Advantage of It?

Surveys are a highly effective way to gain valuable insight into your customers’ needs and expectations. Data can help you understand your audience and create custom messaging that resonates with them. This also enables you to provide a positive customer experience, which can benefit your business in several ways. To gain the insight required to for effective marketing campaigns, you should first learn what quota sampling is and how you can incorporate it into your research efforts.
février, 2022 Jack Maden
Read more
Why Video Insights Are Key to the Future of Market Research

Why Video Insights Are Key to the Future of Market Research

Market research is changing as we know it. Qualitative research, while acknowledged by researchers and companies as a useful way to extract rich insights, was also known for its many limitations–including its lack of scalability. Collecting qualitative data used to be a long, complex and non-automatable process that required a lot of manual effort. But recent technological advancements have changed all that, with a boost from the pandemic.
janvier, 2022 Jack Maden
Read more
Sampling Bias: What It Is and 3 Ways to Avoid It

Sampling Bias: What It Is and 3 Ways to Avoid It

The goal of any research study is to learn more about your audience by gathering accurate data that represents a population as a whole. This can only be achieved through a fair and balanced presentation of the study’s sample responses. Unfortunately, many studies are negatively impacted by various forms of bias. These biases produce distorted results and lead to incorrect conclusions. To ensure results are honest and accurate, researchers must understand what sampling bias is and how to avoid it.
janvier, 2022 Jack Maden
Read more
What is Response Bias and How Can You Avoid It?

What is Response Bias and How Can You Avoid It?

Market researchers must be aware of any potential threats to the validity of their study. Response bias is a common factor – it can skew the results of your study, and send your marketing team down the wrong path. An ineffective marketing campaign means time and money wasted, not to mention having to start back at square one.
décembre, 2021 Jack Maden
Read more
Product Update: Conjoint Analysis Now Available Within CheckMarket

Product Update: Conjoint Analysis Now Available Within CheckMarket

We are excited to announce the new Conjoint feature in CheckMarket! With Conjoint, you can now have an even deeper understanding of consumer preferences across varying marketing and product research use cases.

Whether your objective is to prioritize product features or functionality, or to understand how various messaging and product claims resonate with a target audience, you can now enable these objectives and beyond within CheckMarket.

novembre, 2021 Vache Moroyan
Read more
Systematic Sampling Method: Definition and 7 Pros & Cons

Systematic Sampling Method: Definition and 7 Pros & Cons

Organizations worldwide use surveys to gain insight into how their business is perceived by others and how it’s performing overall. The United States Census Bureau alone conducts more than 130 surveys a year to ensure communities are receiving the resources and services they need to thrive. When gathering feedback, sampling can simplify the process by providing data on a subset of your audience. This allows you to make inferences about the population as a whole. Systematic sampling is an effective way to gain input for market research, clinical studies, political polling, and more.
novembre, 2021 Jack Maden
Read more
How Timing Affects Survey Responses (and How to Take Advantage of It)

How Timing Affects Survey Responses (and How to Take Advantage of It)

We’re currently living in the attention economy. Everywhere we turn as consumers, things are fighting for our attention. Colorful apps on our phones hit us with regular buzz notifications, enticing us back to their platform. Late-night talk show hosts, backed up by a jazzy band, give us a glimpse into what glitzy celebrities are really like. And how could you forget the many on-demand streaming services full of addictive series designed to hook us?
septembre, 2021 Jack Maden
Read more
Product Update: MaxDiff Analysis Now Available Within CheckMarket

Product Update: MaxDiff Analysis Now Available Within CheckMarket

We’re thrilled to announce CheckMarket’s new MaxDiff feature! From today, you’ll see the new MaxDiff question type and reporting functionality within CheckMarket.

With MaxDiff, you can now better understand consumer preferences across various use cases. Whether your objective is to prioritize product features or to get clarity on how different messages resonate with the market, MaxDiff is a precise and proven method for extracting exactly what’s important for your audience.

août, 2021 Vache Moroyan
Read more

Rechercher