Use your target options wisely. If you run a survey about digital marketing, target people who work in this field enjoy the topic. These people are more likely to engage in your survey.
Talk about an incentive. An incentive might be the easiest way to motivate people to participate. This can go from a reward for one person to a download you automatically get when you’ve completed the survey.
If you use a sponsored post, don’t forget your image. As we’ve already mentioned before, an image is crucial to increase engagement and the click-through rate. You can even put some text on the image to make your message more clear.
Make your survey shareable and encourage your audience to actually share it. You can use an incentive here as well to encourage your audience to repost your survey, because shareable surveys will become viral surveys.
Think about your mobile users. 57% of the LinkedIn users use LinkedIn on their phone. Don’t forget about that when creating your survey & your ad. Keep it short and concise and make sure everything is easily visible on a small screen.
Don’t forget to experiment with different ads. Create 2 to 4 ads for your survey with small tweaks in copy and image to find out what works best for your audience. Don’t forget to analyze the results to find out which version performs best. After 1 – 2 week, pauze your worst performing ad and replace it with another version. This doesn’t mean you have to create a completely new ad, sometimes small changes can make a big difference. Also, LinkedIn will favor new ads so changing up your ads regularly will increase impressions.
Get personal: As already mentioned before, people come to social media to connect with people. Make it personal, humanize your brand and make sure your ads speak to a person.
Quickly writing a headline and caption won’t do the trick. Carefully choose your text and make your audience feel selected. Think about the difference between ‘You’re invited for our survey’ vs. ‘Thank you for participating in our survey’. One example makes you feel selected, like the survey truly needs your input. The other one feels like you’re doing a favor to the company. Put the focus on the respondent instead of how you as a company will benefit from it.