Maarten Marijnissen

How Startups like Airbnb Measure Customer Satisfaction

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“The ability to learn faster from customers is the essential competitive advantage that startups must possess”, wrote Eric Ries in his book The Lean Startup, the unofficial bible of the startup movement. Measuring customer feedback is extremely important to startups, and in this blogpost we will show you how three of them (TransferWise, Uber and Airbnb) do it.

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5 Easy Ways to Fight Online Survey Fatigue

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More and more companies ask their customers for feedback nowadays. We at CheckMarket think that the increase of customer-centricity is great, but unfortunately there’s not only good news attached to it. People are getting a bit tired of filling in surveys, because they simply receive lots and lots of invitations on a regular basis. Survey fatigue is coming to the surface. Since getting valuable feedback is essential, how do you make people open your invitations? These 5 tips will help you get your feedback requests clicked on more easily.

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Check-list pour une enquête géniale

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Créer une enquête est facile, mais créer une enquête qui vous permettra d’acquérir des indications précieuses, c’est une autre histoire. Les types de question, la distribution, tester… Il faut garder beaucoup de choses à l’esprit. Heureusement, nous avons créé une check-list très utile qui vous guidera au cours du processus d’une enquête entière.

Maintenant c’est à vous ! Suivez les étapes, cochez-les et créez une enquête géniale.

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