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The art and science of writing survey questions – do’s and dont’s

October, 2015 Alexander Dobronte Survey best practices Pas de commentaire

Probably the hardest part of surveying is coming up with the right questions and finding the right words to do so. What you ask is a matter of understanding the psychology of your target audience. Wording your questions is a different matter. It requires talent, skills and practice (and lots of it). So let’s share the knowledge and give you some tips and best practices to help you write better survey questions which in turn will improve survey response rates significantly.

Internal customer satisfaction: how to use surveys to measure and improve internal processes

September, 2015 Alexander Dobronte Market Research Pas de commentaire

Regarding your employees, distributors, vendors or departments as internal customers adds a whole new perspective to business management. Improving internal customer satisfaction will eventually result in a more efficient production process, better service and ultimately lead to more satisfied external customers. Measuring internal customer satisfaction can be done in a couple of ways but surveys prove to be the most effective.

Customer satisfaction questionnaire: 4 commandments

September, 2015 Alexander Dobronte Survey best practices Pas de commentaire

A customer satisfaction questionnaire is a double-edged sword. Companies need customer feedback in order to make better products and guarantee better service. But they also don’t want to annoy loyal customers with yet another survey. The gist of it is this: if you’re going to do it – and you should! – do it right …

Receive survey notifications directly in Slack

September, 2015 Alexander Dobronte Product updates Pas de commentaire

Slack is a great tool that helps teams communicate more efficiently, keeping all members in the loop at all times without wasting valuable time. Here at CheckMarket we’re avid fans of the software and so are thousands of professionals around the world. That’s why we’re very proud to announce our Slack survey integration. From now on, teams can receive survey notifications directly in their Slack account.

L’importance des données socio-démographiques dans une enquête

August, 2015 Nadia De Vriendt Meilleures pratiques 8 commentaires

Dans ce blog nous parlons de l’usage des données socio-démographiques dans une enquête. Spécifiquement, nous essayerons de répondre à trois questions : 1) Des questions socio-démographiques sont-elles nécessaires et pourquoi (pas) ? 2) Quelles questions devez-vous poser ? 3) Où mettez-vous ces questions dans votre enquête ?

Customer survey design and the impact on brand equity

August, 2015 Alexander Dobronte Survey best practices Pas de commentaire

A great customer survey acts as a conversation starter between a brand and its (potential) customers. Its main goal is to deliver great customer insights but just like more traditional corporate communication channels it also serves brand equity. Furthermore, a branded survey drives response rates and makes for more reliable results. This article will explore in detail some essential customer survey design aspects to leverage your survey.

Use a customer survey to increase customer loyalty

July, 2015 Alexander Dobronte Survey best practices Pas de commentaire

How good is your company at helping customers solve their problems quickly and easily? That’s, essentially, the question a customer service survey is set to answer. So how do you go about setting up a customer service questionnaire? What are the best practices? Which questions do you need to ask? And, more importantly, how to follow up on the incoming data? The key is to come up with a system that allows you to easily monitor and implement customer feedback into your services. Time to increase customer loyalty. We’ll tell you how to achieve this …

Estimer la taille d’échantillon de votre enquête

July, 2015 Alexander Dobronte Études de marché 4 commentaires

Une enquête est seulement valable quand elle est fiable et représentative pour votre business. Il est alors essentiel d’estimer une taille d’échantillon correcte. Cela vous paraît un peu compliqué ? Heureusement ce n’est pas du tout le cas. Vous n’avez que besoin de notre calculateur de taille d’échantillon.

Measuring customer satisfaction? Ask the right questions!

June, 2015 Alexander Dobronte Market Research 2 commentaires

If you want to gain an insight into your customer satisfaction level, a survey is what your need. But which questions do you absolutely need to ask in order to effectively measure such a vague concept as customer satisfaction? There are roughly 4 categories of questions that will help you effectively measure customer satisfaction: customer loyalty, overall satisfaction, perceived attribution of quality and intentions to repurchase. Let’s have a closer look at these customer satisfaction survey questions.

5 online surveys advantages that will convince your boss to start market research

June, 2015 Alexander Dobronte Market Research Pas de commentaire

“Surveys are expensive, time-consuming and they lead to nothing.” Sounds familiar? Then your boss needs some convincing before you can finally conduct your own online survey. Luckily, we have just what you need. Here are 5 great unexpected online surveys advantages your superior probably never saw coming.