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Measuring customer satisfaction? Ask the right questions!

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If you want to gain an insight into your customer satisfaction level, a survey is what your need. But which questions do you absolutely need to ask in order to effectively measure such a vague concept as customer satisfaction? There are roughly 4 categories of questions that will help you effectively measure customer satisfaction: customer loyalty, overall satisfaction, perceived attribution of quality and intentions to repurchase. Let’s have a closer look at these customer satisfaction survey questions.

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Sending out a better survey email invitation? 5 best practices to increase response rate  

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One of the biggest benefits of sending out a survey email invitation is scope – you’re just one click away from gaining an insight into your entire customer base! This presupposes, however, that your respondents actually read and click your email. And there’s the rub … The average response rate for surveys sent via email is around 10-15 percent. Boosting that number should be any market researcher’s goal. And here’s how …

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AnalyticsTool reviews our “powerful survey software”, praising its ease of use and automated alerts

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We here at CheckMarket always like a good pat on the back … So thank you, AnalyticsTool! In their survey tool review they praised our “powerful survey software” for its “ease of use”, “multilanguage functionality”, “automated notifications” and “flexible pricing options” … And who are we to argue?

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Survey email notifications are now more versatile

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Survey email notifications enable you to take action more quickly. They started out as quick, internal call-outs to yourself, colleagues, management, … You are informed straight away when a respondent answers in a certain way so you can immediately follow up on their feedback. Your (perhaps not so satisfied) customer would be so impressed by the speed of your actions he would instantly turn into a promoter.

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